QYT is a baijiu brand that bridges tradition and the present, created for a new generation of drinkers.

Grittt Studio was invited to develop a full set of visual assets for the launch, including illustrated posters, product visuals, and designs for both online stores and offline advertising.

The illustrations draw from traditional architecture, seasonal imagery, and symbolic objects like the signature yellow bottle, blending layered compositions with a modern take on Chinese visual culture. The artwork was adapted across large-format prints, retail displays, and public-facing installations.

A 30-second animation is currently in production to bring the illustrations to life and extend the brand’s presence across digital platforms.